Wednesday, December 16, 2009

Make $1M on Apple App Store. Woop-Dee-Do.

So I was reading about this article on TechCrunch about how awesome this app was to make over a million dollars over 8 months.

Gut reaction was, wow, indie developer making real bank on the app store!

Then I put it into perspective: that's over 8 months, about $125k a month.  That's assuming that the $1M number if POST apple's 30% cut.

Lets forget that for a moment.  Lets say the app made a over $1M in one single month.


Now before you all start calling me a hater  -- I sincerely have crazy respect for the guys who built this awesome barcode scanning app (something I've always dreamt of wanting to have and even at one point contemplated building in the distant past). Lets put this in relative terms to the Facebook platform for indie developers:

I know for fact, indie developers that have made hundreds of thousands (to million+) a month, for many months, on Facebook.

If $100k-$300k a month is a big deal on the app store as a TOP paid app for multiple months is a big deal, with little in the way of recurring revenues off the one app is a fantastic success story:

Then I stand by my opinion that it still the economics still suck to build for the iPhone platform as compared to the Facebook platform, and perhaps this suckage is a good thing for apple for innovation as I've talked before in a prior posting.

That said, I suspect/hope things will change for the better on the iPhone platform.

Someone had to say it, but pound for pound, hour for hour, the pay off is still better for a developer to build FB apps than iPhone apps today.

As I said before, this is just another great data point for those that are evaluating between the two platforms to build for.

All that being said of course, if I had to build something -- I'd always build something that I'd find most interesting AND lucrative.  But never just one or the other -- as you'll never win if there isn't a good balance between the two.

Posted via email from Albert Lai's Quick Blog


  1. I can definitely agree with that. Just signed a development contract with Microsoft, not necessarily of fan of type of programming, but I am an entrepreneur at heart, so I jumped at the opportunity. I plan to use the revenue from that to fund a Facebook App development project. Good post!


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